COO Candace Schmidt Appointed as New CEO of BoNa Coffee Holdings Corp.

SOURCE: BoNa Coffee Holdings Corp.

NEW YORK, NY-(Marketwire - November 4, 2010) - BoNa Coffee Holdings Corp. (PINKSHEETS: BCHC) announces that its Board of Directors has named Candace Schmidt to serve as the company's new Chief Executive Officer and President.

Candace Schmidt, a Canadian-born Entrepreneur, has comprehensive expertise in international marketing, general management, operation and sales industries with a strong record of success in growing organizations that nurture innovation. As the administrator that handles strategic planning of BCHC, Ms. Schmidt is the right person to lead and help the company realize its full potential.

Outgoing CEO Jose Luis Gonzalez will be dedicating his time and commitment as the director of Lifeline Foundation Support Team Inc., a non-stock, non-profit, non-government organization based in Manila, the Philippines.

No Price Hike for BoNa Coffee in U.S. Market

SOURCE: BoNa Coffee Holdings Corp.

NEW YORK, NY-(Marketwire - September 24, 2010) - BoNa Coffee Holdings Corp. (PINKSHEETS: BCHC) announced today that there will be no price increase on all BoNa Coffee Merchandise across all the sales channels in the United States. As of date, the coffee commodities market has been greatly affected by several factors including bad weather conditions in Latin America which threaten a big chunk of the worldwide coffee crop. U.S coffee stockpiles are reportedly at a 10-year low and two of the world's top 3 exporters, namely Vietnam and Brazil, are foreseen to hoard their supplies.

t is also reported that several supermarkets have announced no price increase in their coffee supplies with some having plans of eradicating brands that will not be equally competitive in the marketplace.

"It is a big advantage for us as we take on supermarket chains such as Whole Foods Market, Inc., Draeger's Market and other distribution channels we have submitted our coffee samples to," says CEO/President Jose Luis Gonzales.

BoNa Coffee Company in Talks With High End Markets for Coffee Distribution

SOURCE: BoNa Coffee Holdings Corp.

NEW YORK, NY-(Marketwire - August 30, 2010) - BoNa Coffee Holdings Corp. (PINKSHEETS: BCHC) subsidiary BoNa Coffee Company has engaged two of California's gourmet grocers, Whole Foods and Draeger's Markets, in talks to distribute their signature brand of coffee in their California store locations.

Samples have been sent to respective persons of both companies by BoNa Coffee Company's California Distribution FoodAsia International Corp. BCHC's executives are currently in California to have discussions with their respective counterparts. Whole Foods Market, Inc is the world's leader in natural and organic foods that has more than 270 stores in North America and the United Kingdom. Draeger's Markets is the world's premier resource for the finest international foods, wines, gift baskets, prepared foods, catering, fine gifts, cookware and cooking classes with the highest quality procured from around the word. It has stores in San Mateo, Menlo Park, Blackhawk and Los Altos, California.

FDA Issues Approval of BoNa Coffee for Consumer Retail

SOURCE: BoNa Coffee Holdings Corp.

NEW YORK, NY-(Marketwire - August 5, 2010) - BoNa Coffee Holdings Corp. (PINKSHEETS: BCHC) announces FDA approval of initial coffee shipment on July 29, 2010.

Through a comprehensive food-related regulatory examination, BoNa Coffee has complied with all sampling, labeling and other US FDA requirements. The clearance from US FDA had been released to Food Asia International, a US government agency requirement facilitator and distributor for BoNa Coffee in the US. The initial coffee shipment has already started its marketing roll-out plan for retail and is ready for consumer usage in partner stores and outlets within the Bay Area.

U.S. Delivery and Distribution Set for Global Expansion as 1.2 Tons of BoNa Coffee Arrive on July 13, 2010

SOURCE: BoNa Coffee Holdings Corp.

NEW YORK, NY-(Marketwire - July 15, 2010) - BoNa Coffee Holdings Corp. (PINKSHEETS: BCHC) - The 1.2 ton initial coffee shipment arrived on the 13th of July, 2010 at the Port of Oakland on the Western shore of San Francisco Bay, California. The shipment went through customs, and passed inspections. The shipment now sits inside a San Francisco warehouse awaiting dispersal and distribution.

CFO Mr. Robert Mesa, a logistics expert, arrived in California on Monday, July 5, 2010 taking the role of spearheading the inventory of goods that will be delivered to the initial BoNa Coffee stores. He also met with CEO Jose Luis Gonzalez and COO Candace Schmidt to assist with their negotiations in the expansion of the BoNa Brand in the West coast.

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Men In Blue Get Free Brew! A BoNa Coffee and Lifeline Foundation collaboration.

A joint project of Lifeline Foundation Support Team, Inc. and BoNa Coffee Company to provide support for those who are working hard to protect us.

Any police officer on duty and in uniform can come in - ANY TIME at BoNa Coffee Westgate, Alabang Branch and claim one FREE take-out coffee brew of the day*. Free brew refills will be available any time during the officers' shift. Officers claiming this brew just need to show their badge and "sign" our Official BoNa board.

*one take-out cup per officer/day

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Hug-in-a-Mug Rainy Day Policy

Rainy days no longer need to be dreary days.BoNa Coffee Company is announcing their Rainy Day Policy, and we say thank you very much!If it is raining and whenever it is raining you better high-tail it over to the nearest and dearest BoNa Coffee Company and get yourself a hug-in-a-mug.